Our Story
Creating genuine Neapolitan pizza with passion since 1985
From Naples to Your Neighborhood
'ArborealFoyer began with a simple dream: to bring authentic Neapolitan pizza to London. Founded by the Rossi family in 1985, our pizzeria started as a small, family-run establishment with recipes handed down through generations.
Marco Rossi, our founder, learned the craft of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. After returning to the UK, she set out to recreate the magic of true Italian pizza, using traditional methods and the finest ingredients.
What started as a modest 12-seat pizzeria has grown into a beloved local institution, yet our commitment to quality and authenticity remains unwavering. We still rely on wood-fired oven techniques, knead dough fresh daily, and source the highest quality ingredients available.
Today, 'ArborealFoyer' remains a family-owned operation, with the second generation of the Rossi family now leading our passionate team. While we’ve embraced some modern innovations, the core of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, top-grade ingredients, collaborating with local farmers and Italian importers to preserve authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We strive to be more than a restaurant—we’re an active part of our community, supporting local initiatives and welcoming everyone with warmth.
Sustainability
We commit to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and promoting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Marco Rossi
Owner & Head Chef
Second-generation owner who trained in Naples and has refined our recipes for over 15 years.
Elena Rossi
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Diego Russo
Master Pizzaiolo
Born in Naples, Diego has been crafting perfect pizzas for over 20 years and mentors all our pizza chefs.
Grace Kim
Restaurant Manager
Ensures every guest receives an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Kenji Nakamura
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian non-alcoholic drinks and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is wonderfully chewy with those charred spots that only a wood-fired oven creates.
Oliver Smith
I love that 'ArborealFoyer' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Emily Carter
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... it's simply heavenly, as the name suggests. Don’t miss the Truffle Mushroom pizza!
Daniel Rivera
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of genuine Italian pizza in a warm, welcoming atmosphere